Buku Panduan Spss 20
Panduan Lengkap SPSS Versi 20 +CD - Oleh: Singgih Santoso - SPSS telah mengukuhkan diri sebagai software statistik paling populer di Indonesia. Selain user friendly, mempunyai fasilitas metode statistik yang sangat lengkap, kompatibilitas dengan software populer seperti Word, Excel, dan PowerPoint. Dengan SPSS, diharapkan dapat memberikan keterampilan pengolahan data pendidikan secara sistematis dan informatif. Ucapan terima kasih diberikan kepada berbagai pihak yang terlibat dalam penyiapan dan penyusunan buku ini. Saran dan masukan dalam rangka penyempurnaan buku ini sangat diharapkan. Jakarta, 28 Mei 2014 Kepala, Dr.-Ing.
Contoh 2 – Gaya Penulisan Gaya APA:Customer SatisfactionThe Consumer satisfaction (CS) or dissatisfaction (D) is a core concept in marketing.It is determined based on the overall feelings or attitude of a person about a product orservice after it purchased or experienced. Consumers are engaged in a constantprocess of evaluating things they bought these products are integrated with their dailyconsumption activities. It is a generally accepted notion that the CS is the most efficientand least expensive source of market communication (Dubrovski, 2001) because thesatisfied consumers will disseminate their favourable experiences to others.Conversely, if they are dissatisfied, they will spread unfavourable appraisal of theproduct or service they encountered. This danger is clearly illustrated in the followingfigures, derived from various researchers (Desatnick, 1989; Dubrovski,2001).In relation to the above, numerous studies have been conducted.
As example, Chee andPeng (1996) examined the marketing of houses in Malaysia by focusing on therelationship between customer orientations and important component of the marketingconcept, by analyzing the house buyers' satisfaction. In the work of Torbica (1997), ananalysis on the Total Quality Management (TQM) and customer satisfaction in homebuilding. The Torbica’s (1999) work assessed a model for quality performance controlin residential construction, while Torbica and Stroh (2001) studied customersatisfaction in home building. Rukwaro and Olima (2003) analyzed the planningaspects of a residential neighborhood that were under estimated by the privatedevelopers, both at the formulation and implementation stage. Pheng and Nguan(2004) determined their satisfaction level from using smart features provided in theirintelligent condominiums.
45 Contoh 2 – Gaya Penulisan Gaya APA (.sambungan 1):San (2006) examined the implementation of corporate social responsibility (CSR) inproduct perspective by the developers, while Aziz and Yi (2006) determined theresources required to compete in the speculative housing development sector inMalaysia. Hai (2007) focused on the importance of developer playing its role,meanwhile a conceptual framework for studying customer satisfaction in Australianresidential construction is developed using marketing theory merged with constructionconcepts (Forsythe, 2007). Whilst, Forsythe (2008) developed a theoretical modelconcerning the way service quality could impact the perceptions of customers inhousing construction. In short, the above literature shows that most studies foundconcrete evidences on customer satisfaction, especially in regard to the servicesoffered, neighborhood, smart features, CSR and TQM.In Malaysia, the housing industry. & Ghazali, M.
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(2009) 46 2.4 Rumusan BabSumbangan utama kajian yang berkaitan termasuk bahan rujukan dalam bidang kajianperlu dirumuskan. Kesimpulan dibuat berdasarkan perkaitan antara tajuk utama dalamliteratur dengan bidang yang hendak dikaji. Walau bagaimanapun, subtajuk yangdicadangkan boleh ditambah mengikut kesesuaian kajian.Dalam menulis kajian literatur, sumber rujukan hendaklah ditunjukkan denganmenyatakan nama pengarang dan tahun penerbitan mengikut teknik rujukan/ sitasi(citation) yang disarankan bagi kajian. Menurut Oxford Dictionaries Online (2014), sitasimerupakan petikan atau rujukan dari buku, artikel, atau penulis, terutamanya dalampenulisan ilmiah atau ucapan rasmi.